The Importance of SEO Work
SEO efforts offer the key to reaching your target audience on Google and can significantly increase your organic traffic flow. This strategy accelerates the growth of your business by opening the door to new customer acquisition. Among the critical benefits SEO offers:
- Significant Increase in Organic Traffic
- Increased Visibility and Brand Awareness
- Increased Visibility and Brand Awareness
- Building Trust in Users
- Rekabet Üstünlüğü
- Kullanıcı Deneyiminin İyileştirilmesi
Increase Your Revenues with Increased Organic Traffic
What is SEO?
As the significance of the digital concept in our lives increases day by day, along with changes in consumer habits, SEO, which has started to occupy a more prominent place within the marketing strategies of brands, is the optimization of web pages for achieving visible rankings in search engines, primarily Google, for targeted keyword groups. This optimization is done considering the perspective of improving the experience for both search engine bots and users.
Looking at this detailed definition, we can say that SEO is shaped around improving organic visibility, rankings, user experience, and the crawl performance of search engine bots.
The goal of search engine optimization is not only to increase a website’s organic visibility and traffic but also to ensure that the quality of this traffic remains aligned with targeted objectives, alongside its quantity.
For example, consider an e-commerce site that sells hundreds of products across various categories. The primary goal of an SEO strategy created for this e-commerce site will be to enhance the organic visibility of its product and category pages. Establishing a blog to achieve this performance and gaining early performance from blog-focused queries, which have relatively lower competition compared to category or product pages, will be a move that increases the website’s organic traffic. However, for a website whose main goal is to sell products, the increased traffic from SEO will not hold value. Therefore, in SEO, the website’s purpose and scope should be taken into account at all stages of the process, from strategizing to evaluating outputs and revising the strategy.
How to do SEO?
Although SEO is a process that emerges from the combination of many technical concepts, its philosophy fundamentally touches upon creating optimal page structures for users and, at certain points, for search engine bots.
As we mentioned in the previous lines, we often cannot talk about a standardized process in SEO because the needs, scopes, and expectations of websites vary. At Yoo Digital, we aim for maximum efficiency by customizing the search engine optimization process based on the brand, employing the most accurate strategies and practices. To achieve this efficiency, we make a difference not only with macro strategies but also with micro strategies.
SEO Project Process
At Yoo Digital, correctly understanding the essence of your brand and precisely determining your goals is the most important step for us. We highlight our experience in Search Engine Marketing to provide you with faster and more reliable services.
On-Page SEO, which refers to the actions taken within web pages, is one of the areas of SEO that should never be overlooked, as it supports the process of search engine bots understanding our web pages.
It is essential for search engine bots to comprehend that our web pages have page structures that create value for the targeted user audience, thereby increasing our pages’ organic visibility. At this point, the components that make up our page structures come into play. SEO should not be considered merely as a process functioning through the combination of one or a few systematic efforts; we must consider the technical, on-page, and off-page aspects as a whole, so that we can organize a comprehensive optimization process for both search engine bots and users.
Heading Hierarchy
Regarding the heading hierarchy, which is one of the areas where search engine bots receive signals in the On-Page SEO segment, we can say it is one of the most ambiguous areas in terms of its position within the algorithm’s evaluation correlation. The approach we need to have here is that the use of headings should express what the relevant section of the page is about.
Therefore, from the perspective of both the user and the search engine bots’ crawl experience, we can say that heading tags are valuable for segmenting the page and providing the right cues.
Meta Title – Description
As areas where search engine bots receive signals and users directly interact with in the SERP, the inclusion of meta titles and descriptions in the structure of web pages is essential.
When creating meta title and description fields, the scope of the page and the point of contact with the user (which could be information, service, or product) should be considered.
For example, in the meta tag structure of our page featuring a shoe brand’s products, we need to include phrases like “models and prices,” while on our web page that addresses the query “how to wash shoes,” we don’t need to focus on e-commerce-driven queries like models or prices.
Off-site SEO can be defined as building the digital world profile of a website in a way that contributes to the understanding and evaluation process of search engine bots. Although backlink is often the first concept that comes to mind when off-site SEO is mentioned, it is not sufficient to read this fundamental component of SEO through a single concept.
Off-site SEO efforts must develop parallel to on-site and technical SEO processes, and throughout this process, there should be no compromise on the concepts of relationality and authority. Our observations suggest that correct steps taken in off-site SEO can accelerate search engines’ evaluation processes for websites optimized in technical and on-site aspects. Of course, we must consider the website’s scope and brand value in this evaluation.
Expecting the same off-site SEO performance from a website that thousands of users search for daily with brand-focused queries, as from a website that is much more local and targets only specific service groups, is an unrealistic approach.
What is a Backlink?
Backlink, one of the most debated concepts in SEO, refers to an internet site referencing another internet site using text, video, images, or other media types.
The point of contact with backlink efforts is to send signals to search engine bots like “I am also a valuable website” by obtaining reference links from authoritative and valuable websites on Google.
What Should a Correct Backlink Strategy Look Like?
As mentioned in the previous lines, off-site SEO efforts should progress in parallel with on-site and technical SEO for maximum benefit.
For example, while an e-commerce site selling technological products like computers and phones still has many actions to take in terms of technical and on-site improvements for search engine bots and user experience, trying to shape its SEO performance solely through backlinks from authoritative and trustworthy websites will be a strategy that, although may have limited effects in the short term, will not be fruitful in the long term.
Google’s and our approach to backlink strategy is that the best reference is the one that is naturally earned. Being a guest author in a forum that successfully draws traffic from many keyword groups searched by your target audience or having content published in your website’s blog section, which touches current trends and is share-worthy on social media and various digital platforms, are examples of natural backlink gains.
Therefore, a correct backlink strategy should be flexible enough to make the right moves at the right time, away from an artificial construct, and considering the concepts of relationality and authority.
Intervention in Negative Backlink Efforts
The increasing competition to achieve visibility in search engines has led to more frequent encounters with malicious practices and necessitated taking measures to ensure these practices do not affect our SEO performance.
One or several of our competitors could engage in backlink efforts on unreliable and disvalued websites marked by search engines to harm our SEO performance. To prevent this, we must regularly monitor our backlink profile and use Google’s disavow tool to report these spam backlinks to Google as soon as we detect them, indicating that we are not responsible for these links.
At Yoo Digital, we organize the entire process of regularly monitoring a website’s backlink profile, identifying and filtering out spam backlinks, and reporting them to Google through the disavow tool with our expert and experienced SEO consultants, protecting your website’s organic traffic from negative SEO efforts.
Technical SEO refers to the totality of actions taken both on the front end and back end of web pages, aiming to improve the experience of users and search engine bots, thereby increasing a website’s organic traffic and visibility for targeted keyword groups.
There are dozens of factors to consider in technical SEO, and the primary goal should be to meet user expectations in terms of design while supporting the background processes of search engine bots such as crawling, indexing, and interpretation in an optimized structure.
Key areas that we must focus on and detail under technical SEO include site speed, HTTP response codes, crawl budget, and crawl depth.
Site Speed Page Speed
The ability of a website’s code blocks to be crawlable is just the beginning of meeting the expectations of search engine bots. The speed of this crawling, directly related to site speed, has increasingly become one of the most crucial parameters in ranking results over the years.
The importance of site speed needs to be discussed from two perspectives.
Firstly, it enables search engine bots to download the crawled pages quickly, efficiently using the crawl budget and thus allowing more pages of the website to be crawled and interpreted. Secondly, it significantly affects user experience. Especially on information or sales-focused websites, users want to reach their desired results as quickly as possible. If the page loading speed is below expectations, potential customers or conversions may leave the website. When optimizing site speed, we should focus on the number of requests and the size of the page. Of course, we should implement the recommendations from PageSpeed Insights, but be aware that these recommendations serve two primary purposes. You can check your site speed scores on the Google PageSpeed Insights website.
For example, changing image formats directly relates to size savings, or removing unused JavaScripts will reduce both the number of requests and the size of uploaded files.
HTTP Status Codes
When we try to view a web page on the internet, our browser sends a request to the server hosting the website. The response to this request can indicate various things, such as the page being accessible (200), permanently redirected to another page (301), or not being able to open due to no response from the server (500), among others.
Considering that one of the fundamental aspects of search engine optimization is ensuring that both users and search engine bots can access all pages of a website without issues, we can better understand the importance of regularly monitoring and optimizing HTTP response codes.
We can identify the response codes returned by our web pages using analysis tools such as Oncrawl or Screaming Frog. Additionally, we need to use Google Search Console to detect the presence and/or frequency of server outages and to monitor the response codes encountered by search engine bots during the crawl. You can learn more by accessing our detailed content on HTTP status codes.
Crawl Budget
For our web pages to achieve visible positions in Google or other search engines and reach the targeted audience, they must be crawled regularly and smoothly by search engine bots.
Google allocates a crawl budget to each website, and whether this budget is high or low depends on several factors, from the value of the content offered by the website to the loading speed of the pages, the flow of internal links, and HTTP response codes.
The time it takes for our optimization efforts on web pages to affect our visibility in search engines undoubtedly depends on these changes being detected, i.e., included in the crawl flow and interpreted. Therefore, in scenarios where search engine bots frequently visit our web pages, we can expect to see the potential effects of our actions more quickly, assuming all other variables remain constant.
Often, the crawl budget determines the time it takes for a new category, product, blog, or any page targeted for SEO visibility on our website to gain performance. With a high crawl budget, newly added pages will be quickly indexed and interpreted by search engine bots, then included in the ranking results.
Maximizing site speed, ensuring all pages return a 200 response code, structuring website architecture to support internal link flow, and ideally using structures like sitemap and robots.txt that help manage the crawl process are among the primary actions for effectively optimizing the crawl budget.
Crawl Depth
Crawl depth refers to the number of clicks required to reach a web page, considering the homepage as the starting point. For example, if a page X, which is directly linked from the main menu and thus has a connection to the homepage, has a depth of 1, then a page Y, not directly linked from the homepage but accessible through page X, would have a depth of 2.
Google’s approach in this regard is to position pages that produce valuable content for users and search engine bots as close to the homepage as possible within the crawl depth.
We can detail the crawl depth of websites using third-party analysis tools like Ahrefs, Screaming Frog, Oncrawl, and others. To optimize crawl depth, we need to focus on including breadcrumb structures on web pages, effectively using header and footer menu structures, as well as sidebars, and concentrating on widgets that enhance internal link flow.
Effective management of crawl depth means ensuring that important pages are easily accessible, not buried deep within the website structure. The closer a page is to the homepage in terms of clicks, the easier it is for both users and search engine bots to find it. This accessibility is crucial for SEO as it influences how quickly and frequently pages are crawled and indexed.
For example, a well-structured website should have its most important pages, such as product categories in an e-commerce site or key service pages in a business site, within one or two clicks from the homepage. This layout not only improves the user experience but also signals to search engine bots that these pages are significant and should be prioritized in crawling and indexing.
The optimization of crawl depth also involves regular audits of the website to identify and fix broken links, redirect chains, and unnecessary deep pages that could impede both user navigation and search engine crawling. Tools like Ahrefs and Screaming Frog provide valuable insights into the website structure, allowing for a detailed analysis of the link depth and identification of areas for improvement.
In summary, a well-optimized crawl depth ensures that the most valuable pages of a website are easily accessible, enhancing both the user experience and the website’s SEO performance.
SEO Works
Industry-Specific SEO Work
If you are also looking for an SEO strategy that is completely suitable for your brand, your target audience, and the industry you are in, all you need to do is to get in touch with the experts at Yoo Digital!
Location-Based SEO Work
If you want to conduct SEO work specific to a certain location and increase your visibility, recognition, and audience in that location, you can get in touch with our expert team and start working.
Other SEO
Works
Expand your visibility and reach a wider audience by ensuring that your business ranks higher in search engines with our special services such as multilingual SEO, mobile SEO, and local SEO optimization.
Ready to grow your revenue?
When you partner with Yoo Digital, we take care of the heavy lifting, so you can enjoy more website traffic, leads, and revenue.
Get your free audit
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
Frequently Asked Questions
We have compiled the questions you might be curious to know the answers to regarding our SEO strategy and consulting process.
Is Search Engine Optimization Alone a Sufficient Digital Marketing Channel?
While SEO is a valuable and particularly important channel for certain sectors within the broad field of digital marketing, encompassing various disciplines, it is often not sufficient on its own. Considering that users actively use many different digital channels today, structuring our entire digital visibility with a sole focus on SEO will be a rather incomplete strategy and, in the long run, one that may reduce our ability to compete.
In digital marketing, we must have a holistic view and recognize the fact that all channels feed into each other. Accordingly, we need to have strategies that will enhance our brand’s performance across all channels where our target audience is clustered.
How Do You Determine Prices in SEO Consulting?
There are many metrics that play a significant role in the search engine optimization process, and these metrics are also decisive in pricing. For instance, the budget required for SEO for a website created for e-commerce in an industry featuring big brands and marketplaces will differ from the budget needed for SEO for a content site created to meet the information-focused search tendencies of users in a niche sector.
At Yoo Digital, when pricing for SEO consulting, we first thoroughly analyze the purpose, scope, and current performance of the website. Then, we detail the market in which the website operates, the competition in that market, and the current status of potential competitors. Finally, we finalize our pricing by considering the detailed points and potential KPIs targeted for performance improvement through SEO.
What is Guaranteed SEO? Do You Offer a Success Guarantee in SEO?
Guaranteed SEO is defined as the promise that there will definitely be progress in targeted keyword groups as a result of optimization efforts. This concept, often brought up by SEO consultants or agencies with a level of expertise below a certain threshold and who lack a clear understanding of Google algorithms, especially with the increasing demand for SEO in recent years, is a misguided assessment since Google is the ultimate evaluator of optimization efforts.
In SEO, when a detailed strategy is formulated based on the current situation, market competition, potential competitors, budget, and objectives of the work, and when this strategy is flawlessly implemented within a set time period, we observe an increase in the organic visibility and consequently the traffic of web pages. It is important to underline here that all these optimization efforts are ultimately evaluated by search engine algorithms at the end of the day. The response of websites to optimization efforts varies depending on many factors. Therefore, while it is not possible to provide a definitive timeline, it should be mentioned that success in SEO is often achieved within a period of 4-6 months.
What Tools Do You Use in SEO Consulting?
While building, implementing, and tracking the results of our SEO strategy, we use analysis tools such as Screaming Frog, Ahrefs, Semrush, SimilarWeb, SEOmonitor, and Deepcrawl. Of course, our needs determine which tool we use. For example, when expanding our SEO strategy with market and competitor analysis, we benefit from SimilarWeb, Semrush, and Ahrefs, while we use Screaming Frog or Deepcrawl to identify potential technical SEO issues of a website.
Why is Regular Reporting Important in SEO?
Search engine optimization is a dynamic process. Although actions are initially implemented within a meticulously detailed SEO strategy, changing dynamics over time can create gaps in the SEO strategy. In such cases, the best way to fill these gaps in the SEO strategy is through regular reporting.
Monthly reports that cover which actions have been taken, what actions are planned for the upcoming period, and most importantly, the intended impact points of these actions, as well as changes in organic performance, target keyword groups, rankings, query numbers, and the direction and momentum of these changes, are valuable for transparent management. These reports also include observations of changes in competitors’ performances and insights into what is going well or poorly in the market.
At Yoo Digital, we create regular monthly reports for all of our projects without exception. We share these reports with our partners, gaining insights that help us improve our SEO strategy directly from the industry, thereby making a difference.
What is a Backlink? Is it Important for SEO Efforts?
Backlink, one of the most discussed concepts in SEO, refers to a website referencing another website in various ways (through words, images, or video links).
Yoo Digital’s approach to backlinks is that the best backlinks are those naturally acquired, but depending on needs, paid backlink options should also be considered. For example, imagine you’ve created a blog post with guide-like content that captures user search trends and shared this content on social media channels, leading to it being shared or referenced on different websites. In this case, the website will naturally earn many backlinks with its valuable content, and these links will create value not just technically but also in terms of brand awareness.
Another valuable option is giving interviews on various websites in your field of expertise or publishing content as a guest author and earning backlinks to your personal or corporate website through these contents.
Of course, reality doesn’t always unfold as in these examples. Especially for websites new to users and search engines, backlinks are needed for brand awareness and crawl budget development. In such cases, backlink efforts should be built without compromising on the concepts of relevance and authority. For instance, conducting a backlink campaign on a high-performance and authoritative travel blog for an e-commerce site selling camping and outdoor sports equipment is sensible and valuable. In summary, we believe that the concept of backlinks, which enables visibility in areas where our target audience clusters, should not be approached with caution and should be included in the SEO strategy at the right points.
What is the Role and Importance of User Experience in SEO Efforts?
The fundamental point underlying SEO is to simultaneously improve the crawling experience for both users and search engine bots. Indeed, looking at Google’s latest updates and the data it has started to share through Search Console and other tools, it is clear that they are trying to measure user experience more precisely and will continue to focus on this area in the future. In search engine optimization efforts aimed at delivering the most accurate and fastest access to the information, product, or service that users are searching for, we must certainly focus on the concept of user experience in order to adopt a conversion-oriented approach and increase user engagement on our web pages.
How Long Should I Receive SEO Consulting?
Search engine optimization is a process that needs to be shaped around the concepts of continuity and discipline. Additionally, the accelerating pace of digital transformation has led to thousands of companies in hundreds of different markets allocating significant budgets to SEO and intensifying competition. Furthermore, considering that a website is a dynamic structure and needs to continuously expand to reach the areas where its target audience clusters, we can say that limiting SEO to a specific period is not the right perspective. It is essential to underline that SEO should be an ongoing work system to lay the groundwork for continuous improvement in organic visibility.
Why is it Important to Work Integrated with Different Teams in SEO?
For a holistic improvement in SEO, which can be divided into three parts: On-Page (Internal), Off-Page (External), and Technical, it is necessary to work integrated with content, software, and marketing teams to ensure the process progresses seamlessly. For example, collaboration with the software team is needed for implementing canonical tags into source codes, while the content team’s support is required to prepare blog content targeting queries that users tend to search. The fact that the outputs of other digital marketing channels can feed into SEO, or that organic search results can provide meaningful outputs for other digital marketing channels, is one example that underscores the necessity of an SEO agency being in contact with marketing teams.
How Should Results be Tracked in SEO?
Search engine optimization aims to increase a website’s visibility in its target keyword groups, and this increase in visibility can be reported and monitored using various tools, primarily including SEOmonitor, Google Search Console, and Google Analytics. The method of tracking results fundamentally varies depending on the current status of the website.
For instance, expecting effective organic traffic within a 2-3 month period for a newly launched website would be an unrealistic approach. In such a case, it would be more appropriate to track the results of SEO efforts by monitoring queries that the web pages start ranking for, the positions of these queries in the search engine, and changes in the number of queries over time. However, for a website that already has a certain level of performance and needs critical optimizations, the results of the optimization efforts can be tracked by looking at the changes in positions of targeted keyword groups and the impact of these changes on organic traffic. Therefore, just like in many areas of SEO, it is necessary to make a situational decision in tracking results and put forward a meaningful method that aligns with the objectives of the efforts.
What Should I Look for When Choosing an SEO Agency?
When planning to acquire SEO services for your personal or corporate brand, it is expected that the agency:
- has the capacity to closely follow developments in the digital world, especially algorithm updates,
- creates a comprehensive and realistic SEO strategy considering many details right from the first step,
- does not compromise on the concepts of continuity and discipline to adapt to the dynamic nature of the website,
- implements the planned actions within the targeted time periods as part of the SEO strategy, or coordinates the right teams for implementation,
- manages the process smoothly with communication channels that can work integrated with different teams,
- and finally, manages the entire process transparently, reporting the actions taken and their effects on organic visibility at the end of the day.
Working with an SEO agency possessing these competencies allows you to get the return on your effort and achieve visible positions in queries that reach your target audience.
What are the Advantages of SEO?
SEO service is a digital marketing service that ensures visitors and customers come to your site by ranking high in search engine results for searches related to your industry. To put it simply, SEO can be described as a strategy to effectively engage with customers who visit your store, encouraging them to spend time on your website, and enabling the conversion of your products or services into sales in the online environment, thereby increasing brand awareness. Therefore, all efforts made for SEO are also acts of brand awareness.
- Increases brand prestige and recognition.
- A high-return, profitable digital investment.
- Ensures reaching the directly relevant target audience.
- Saves on other advertising and store expenses.
- No daily or monthly limits; if you provide a more optimum page compared to your competitors, it results in endless brand visibility.
What Does It Mean to Be at the Top in Google Rankings Through SEO Efforts?
For users who search on Google, the average click-through rate (CTR) for search results in the first line is 43.32%. The CTR for the second line is 37.36%, the third line is 29.90%, the fourth line is 19.38%, and the fifth line is 10.95%. Being at the top in Google search results, compared to other positions, means receiving more clicks and views, and it is sufficient to create an impression among users that your brand is the best in your industry.
What Do We Do as Yoo Digital in Terms of SEO Services?
With years of experience, we provide search engine optimization (SEO) and digital marketing services to individuals and institutions, helping them achieve their goals in the shortest and best way possible, thus aiding their development and growth.
Our company, which provides optimization services in Google search engine, aims to increase your number of visitors in the best and most permanent way by boosting organic visitor traffic. With SEO, you can attract visitors by appearing on the first page for the right keywords to the right audience at very low costs for both small and large companies.
- Technical Analysis
- Site Speed Optimization
- Backlink Work
- On-Page Optimizations
- User Experience Optimization
- Conversion Rate Optimization
- Crawl Budget Optimization
Arama motoru optimizasyonu tek başına yeterli bir dijital pazarlama kanalı mıdır?
SEO, oldukça geniş ve içerisinde farklı disiplinleri barındıran dijital pazarlamadaki değerli ve özellikle belirli sektörler için en önemli çalışma kanalı olmasına karşın tek başına çoğu zaman yeterli değildir. Günümüzde kullanıcıların birçok farklı dijital kanalı aktif bir şekilde kullandığını düşünürsek dijital dünyadaki görünürlüğümüzün tümünü SEO odağında kurgulamak hayli eksik ve uzun vadede rekabet edebilme yeteneğimizi düşürecek stratejilerden biri olacaktır.
Dijital pazarlamada bütüncül bir bakış açısına sahip olarak tüm kanalların birbirini besleyeceği gerçeğini mutlaka görmeli ve yine buna bağlı olarak hedef kitlemizin kümelendiği kanalların tümünde markamıza performans katacak stratejilere sahip olmalıyız.
SEO danışmanlığında fiyatları nasıl belirliyorsunuz?
Arama motoru optimizasyonu sürecinde etki sahibi birçok metrik vardır ve bu metrikler fiyatlandırmada da belirleyici olur. Örneğin; büyük markaların ve pazar yerlerinin yer aldığı bir sektörde e-ticaret yapmak amacıyla oluşturulan bir web sitesinin SEO için ayırması gereken bütçe ile niş sayılabilecek bir sektörde kullanıcıların bilgi odaklı arama eğilimlerini karşılamak amacıyla oluşturulan içerik sitesinin SEO’da ihtiyaç duyacağı bütçe farklı olacaktır.
Yoo Digital’de SEO danışmanlığı için fiyatlandırma yaparken öncelikle web sitesinin amaç, kapsam ve mevcut durum performansını detayları ile inceliyor, daha sonrasında ise web sitesinin yer aldığı pazarı, pazardaki rekabeti ve potansiyel rakiplerimizin mevcut durumunu detaylandırıyor ve son adımda ise SEO ile performans hedeflenen detay noktaları ve olası KPI’ları dikkate alarak fiyatlandırma çalışmamızı finalize ediliyoruz.
Garantili SEO nedir? SEO’da başarı garantisi veriyor musunuz?
Garantili SEO, optimizasyon çalışmaları sonucunda hedef kelime gruplarında mutlaka gelişim gösterileceğinin ifade edilmesi olarak tanımlanır. Özellikle son yıllarda SEO’ya artan talebe de bağlı olarak ortaya çıkan yetkinlik düzeyi belirli seviyenin altında olan ve Google algoritmalarına ilişkin net bir fikri olmayan SEO danışmanları ya da ajanslarının gündeme getirdiği bu kavram, optimizasyon çalışmalarında nihai değerlendiricinin Google olduğundan uzak bir değerlendirmedir.
SEO’da mevcut duruma, pazardaki rekabete, potansiyel rakiplere, bütçeye ve çalışmanın hedefine bağlı kalınarak oluşturulan detaycı bir SEO stratejisi yine belirlenen zaman periyodu içerisinde eksiksiz uygulandığı takdirde web sayfalarının organik görünürlüğünün ve dolayısıyla trafiğinin artmaya başladığını görüyoruz. Elbette burada altını çizmemiz gereken nokta; tüm bu optimizasyon çalışmalarında gün sonunda değerlendirmeyi arama motoru algoritmalarının yaptığıdır. Yine web sitelerinin optimizasyon çalışmalarına verdiği tepki de birçok faktöre bağlı olarak değişir. Dolayısıyla burada net bir süre vermek mümkün olmamakla birlikte, çoğu zaman 4-6 aylık periyotta SEO’da başarı sağlandığını da ifade etmemiz gerekir.
SEO danışmanlığında hangi araçları kullanıyorsunuz?
SEO stratejimizi inşa ederken, uygularken ve uygulama sonuçlarını takip ederken Screaming Frog, Ahrefs, Semrush, SimilarWeb, SEOmonitor ve Deepcrawl analiz araçlarını kullanıyoruz. Elbette hangi aracı kullanacağımızı ihtiyaçlarımız şekillendiriyor. Örneğin; SEO stratejimizi pazar ve rakip analizi ile genişleteceğimiz durumlarda SimilarWeb, Semrush ve Ahrefs’den yararlanırken web sitesinin teknik SEO kırılımdaki olası problemlerini tespit etmek adına Screaming Frog ya da Deepcrawl kullanıyoruz.
SEO’da düzenli raporlama neden önemli?
Arama motoru optimizasyonu dinamik bir süreçtir ve her ne kadar ilk adımda müthiş detaylı bir SEO stratejisi oluşturularak aksiyonlar bu strateji kapsamında uygulanmaya başlasa da, zaman periyodu içerisinde değişen dinamikler SEO stratejisinde çeşitli boşluklar yaratabilir. Bu tip durumlarda SEO stratejisindeki boşlukları doldurmanın en iyi yolu düzenli raporlamadır.
Aylık periyotta hangi aksiyonların alındığı, önümüzdeki süreçte hangi aksiyonların planlandığı ve en önemlisi alınan ya da alınması planlanan aksiyonların hangi noktalara temas etmesinin hedeflendiği ve organik performans, hedef kelime grupları ya da sıralama alınan sorgu sayısındaki değişimin yönü ve ivmesini ve pazardaki rakiplerin performanslarındaki değişimi ve iyi ya da kötü giden noktaları kapsayan düzenli raporlar şeffaf bir yönetim adına da değerlidir.
Yoo Digital’de istisnasız tüm projelerimiz için aylık periyotlarda düzenli raporlar oluşturuyor ve bu raporlarımızı çözüm ortaklarımız ile paylaşarak SEO stratejimizi geliştirmemize yardımcı olacak ipuçlarını doğrudan sektörden alarak fark yaratıyoruz.
Backlink nedir? SEO çalışmaları için önemli midir?
SEO’da üzerine en çok konuşulan ve tartışılan kavramlardan biri olan backlink (geri bağlantı), bir web sitesinin çeşitli yollarla (kelime, görsel ya da video bağlantılar) başka bir web sitesini referans etmesini ifade eder.
Yoo Digital’in backlink kavramına yaklaşımı; en iyi geri bağlantı, doğal yollarla kazanılır fakat süreç içerisinde ihtiyaçlara bağlı olarak ücretli geri bağlantı seçenekleri de dikkate alınmalı noktasındadır. Örneğin; kullanıcıların search trendlerini yakalayan ve kapsamı itibariyle rehber niteliği taşıyan bir blog içeriği hazırladığınızı ve sosyal medya kanallarında paylaştığınız bu içeriğin farklı web sitelerinde paylaşıldığını ya da kaynak niteliği taşıdığını düşünelim. Örneğimizdeki durumda web sitesi ürettiği değerli içerik ile doğal yollardan birçok backlink kazanacak ve bu geri bağlantılar yalnızca teknik anlamda değil marka bilinirliği noktasında da değer yaratacaktır.
Yine uzmanlığınız olan alanda çeşitli web sitelerine röportaj vermek ya da misafir yazar olarak uzmanlığınıza ilişkin içerikler yayınlarak kişisel ya da kurumsal web sitenizin linkini kullanarak bu içerikten geri bağlantı kazanmak seçenekleri de değerli alternatiflerdir.
Elbette realite her zaman örnek verdiğimiz durumlardaki gibi gelişmez. Özellikle kullanıcılar ve arama motoru ile yeni tanışan web sitelerinde marka bilinirliği ve crawl budget (tarama bütçesi) gelişimi adına geri bağlantılara ihtiyaç duyulur. Bu tip durumlarda da backlink çalışmalarının ilişkisellik ve otorite kavramlarından ödün vermeden inşa edilmesi gerekir. Örneğin; kamp ve outdoor spor malzemeleri satan bir e-ticaret sitesi için performanslı ve otoriter bir gezi blogunda backlink çalışması yapmak mantıklı ve değerlidir. Toparlamak gerekirse; hedef kitlemizin kümelendiği alanlarda görünür olmamızı sağlayacak backlink kavramına mesafeli yaklaşılmaması ve doğru noktalarda SEO stratejisi içerisine dahil edilmesi gerektiği düşüncesindeyiz.
Kullanıcı deneyiminin SEO çalışmaları içerisindeki yeri ve önemi nedir?
SEO’nun temelinde yatan nokta; kullanıcı ve arama motoru botlarının crawl deneyimini aynı anda geliştirmektir. Nitekim Google’ın son güncellemelerine ve Search Console ve diğer tool’lar aracılığıyla paylaşmaya başladığı datalar baktığımızda, kullanıcı deneyimini çok daha net ölçümlemeye çalıştığını ve bu noktadaki eforunu önümüzdeki süreçte de devam ettireceğini görebiliriz. Kullanıcılara aradığı bilgiyi, ürünü ya da hizmeti mümkün olan en doğru ve hızlı şekilde ulaştırmayı hedeflediğimiz arama motoru optimizasyonu çalışmalarında dönüşüm odaklı bir yaklaşım benimseyebilmek ve kullanıcıların web sayfalarımız içerisindeki etkileşim oranını artırabilmek adına kullanıcı deneyimi kavramı üzerinde mutlaka durmamız gerekir.
Ne kadar süre SEO danışmanlığı almalıyım?
Arama motoru optimizasyonu süreklilik ve disiplin kavramları etrafında şekillenmesi gereken bir süreçtir. Yine dijital dönüşümün artan hızı günümüzde yüzlerce farklı pazarda yer alan binlerce firmanın SEO’ya önemli bütçeler ayırmasına ve rekabet düzeyini yükseltmesine zemin hazırlamıştır. Tüm bunlara ek olarak; web sitesinin dinamik bir yapı olduğunu ve bu yapının sürekli genişleyerek hedef kitlesinin kümelendiği alanlara ulaşabilmesi gerektiğini dikkate aldığımızda, SEO’yu belirli bir periyotla sınırlandırmanın doğru bir bakış açısı olmadığını söyleyebiliriz. SEO’nun organik görünürlükte sürekli bir gelişime zemin hazırlayabilmesi adına kesintisiz devam etmesi gereken bir çalışma sistematiği olduğunun altını çizmemiz gerekir.
SEO’da farklı ekiplerle entegre çalışmak neden önemlidir?
On Page (Site İçi), Off Page (Site Dışı) ve Teknik olarak üç bölüme ayırabileceğimiz SEO’da bütüncül bir iyileştirme ve sürecin eksiksiz ilerleyebilmesi adına içerik, yazılım ve pazarlama ekipleri ile entegre çalışılması gerekir. Örneğin; kaynak kodlara dahil edilmesi planlanan canonical tag için yazılım ekibi ile çalışılması gerekirken kullanıcıların arama eğilimi gösterdiği sorguları hedefleyebilmek adına ihtiyaç duyulan blog içeriklerinin hazırlanması adına içerik ekibinin desteğini gereklidir. Dijital pazarlamanın diğer kanallarındaki çıktıların SEO’yu beslemesi ya da organik sonuçların diğer dijital pazarlama kanalları için anlamlı çıktılar sağlaması, SEO ajansının pazarlama ekipleri ile de temasta olması gerekliliğini ortaya koyan örneklerden biridir.
SEO’da sonuçlar nasıl takip edilmeli?
Arama motoru optimizasyonu, bir web sitesinin hedef kelime gruplarındaki görünürlüğünün artması amacını taşır ve bu görünürlük artışının raporlanmasında ve takibinde SEOmonitor, Google Search Console ve Google Analytics başta olmak üzere birçok farklı tool kullanılabilir. Sonuçların takip metodu temelde web sitesinin mevcuttaki durumuna bağlı olarak da değişebilir.
Örneğin; henüz yeni yayına girmiş bir web sitesinde henüz 2-3 aylık periyotta efektif organik trafik beklemek realiteden uzak bir yaklaşım olacaktır. Bu durumda SEO çalışmalarının yaratacağı sonuçları; web sayfalarını sıralama almaya başladığı sorgular, bu sorguların arama motorunda hangi pozisyonlarda yer aldığı ve zaman periyodu içerisinde sorgu sayısındaki değişim olarak takip etmek daha doğru olacaktır. Fakat halihazırda belirli bir performansa sahip olan ve kritik noktalarda dokunuşlara ihtiyaç duyan web sitesindeki optimizasyon çalışmalarının sonuçlarını hedef kelime gruplarındaki pozisyon değişimleri ve bu değişimleri organik trafik üzerindeki etkisi ile takip edebiliriz. Dolayısıyla SEO’nun birçok alanında olduğu gibi sonuçların takibinde de duruma bağlı bir karar vermek ve çalışmaların hedefi ile örtüşen anlamlı bir metod ortaya koymak gerekir.
SEO ajansı seçerken nelere dikkat etmeliyim?
Kişisel ya da kurumsal markanız için SEO hizmeti almayı planladığınız bir ajansın;
- dijital dünyadaki gelişmeleri ve özellikle algoritma güncellemeleri yakından takip edebilecek kapasitede olması,
- henüz ilk adımda birçok detayı dikkate alarak kapsamlı ve realite ile bağdaşan bir SEO stratejisi oluşturması,
- web sitesinin dinamik yapısına uyum sağlayabilmek adına süreklilik ve disiplin kavramlarından ödün vermemesi,
- SEO stratejisi kapsamında planlanan aksiyonları hedeflenen zaman periyotlarında eksiksiz bir şekilde uygulaması ya da uygulanması adına doğru ekipleri koordine etmesi,
- farklı ekiplerle entegre çalışabilecek iletişim kanalları ile süreci sorunsuz bir şekilde idare edebilmesi
- ve son olarak tüm süreci şeffaf bir şekilde idare ederek gün sonunda alınan aksiyonları ve bu aksiyonların organik görünürlük üzerindeki etkilerini raporlaması
beklenir. Bu yetkinlik düzeyine sahip SEO ajansı ile verdiğiniz eforun karşılığını almanız ve hedef kitlenize ulaşmanızı sağlayacak sorgularda görünür pozisyonlar elde etmeniz mümkündür.
SEO’nun avantajları nelerdir?
SEO hizmeti, arama motorlarında sektörünüzle ilgili aramalarda üst sıralarda yer alarak ziyaretçi ve müşterileri sitenize gelmesini sağlayan dijital pazarlama hizmetidir. Bu tabiri basit şekilde açıklamak gerekirse SEO bir nevi mağazanıza gelen müşteriyleen iyi şekilde ilgilenmek, web sitesinde vakit geçirmesini sağlamak, elinizde olan ürün veya hizmetinizi bir nevi internet ortamında satışa dönüştürebilmesini sağlayarak, markanızı duyurabilme stratejisi diyebiliriz. Bu sebeple SEO için yapılan tüm çalışmaların tamamı aynı zamanda bir marka bilinirlikliği çalışması niteliğindedir.
- Marka prestijini ve bilinirliliğini artırır.
- Geri dönüşü yüksek karlı dijital yatırımdır.
- Doğrudan ilgili hedef kitleye ulaşılmayı sağlar.
- Diğer reklam ve mağaza giderlerinden tasarruf sağlar.
- Günlük aylık bir sınırlaması yoktur rakiplerinize göre daha optimum bir sayfa sağlıyorsanız sonsuz marka görünürlüğü.
SEO Çalışmasıyla Google Üst Sıralarda Olmanız Ne İfade Eder?
Google’da arama yapan kullanıcılar, yaptıkları aramalarda karşılaştıkları ilk satırdaki arama sonucuna ortalama tıklama oranı %43.32’dir. İkinci satır %37.36, üçüncü satır %29.90, dördüncü satır %19.38, beşinci satır %10.95’dir. Aramalarda Google sonuçlarında ilk sırada bulunmanız diğer pozisyonlara göre daha fazla tıklama ve görüntülenme almanızı kullanıcılarda oluşan algı ile sektörünüzdeki en iyi marka imajı vermeniz için yeterli olacaktır.
Yoo Digital Olarak SEO Hizmeti Çerçevesinde Neler Yapıyoruz?
Yılların tecrübesi ile kişi ve kurumlara arama motoru optimizasyonu (search engine optimization) ve dijital pazarlama hizmeti vererek müşterilerinin hedeflerini en kısa ve en iyi şekilde yerine getirerek onların gelişmesini ve büyümesini sağlamaktadır.
Google arama motorunda optimizasyon hizmeti veren firmamız, ziyaretçi sayınızı en iyi şekilde ve kalıcı yolla organik ziyatçi sayısını arttırmayı hedefliyoruz. Küçük büyük her firma için SEO ile çok düşük maliyetlerle arama motorlarında doğru kitleye doğru kelimelerde ilk sayfada yer alarak ziyaretçi alabilirsiniz.
- Teknik Analiz
- Site Hızı Optimizasyonu
- Backlink Çalışması
- On-Page Optimizasyonlar
- Kullanıcı Deneyimi Optimizasyonu
- Dönüşüm Oranı Optimizasyonu
- Tarama Bütçesi Optimizasyonu
